Hyundai Vs. PETA In The Vegan Bowl

The most competitive part of the lowest-scoring Super Bowl in history might have been the commercials, which continue to set the advertising industry standard for excellence and creativity. Hyundai hit a nerve with the activist crowd by poking gentle fun at vegans, sparking a Twitter exchange between the car company and PETA (People for the Ethical Treatment of Animals). PETA, not surprisingly, vented its spleen in a show of outrage all too common among social justice warriors, while Hyundai chose to be the grownup in the room and take the high road. Here’s the commercial and some of the online fallout:

Posted in All Stories, Ted Bird

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